The way people buy cars has changed, along with the expectations of today’s consumers. MasterClass is the only hands-on workshop that enables the attendee to apply practical application and produce results while learning. Built on the foundations of our BDC bootcamp, this MasterClass has been designed for automotive professionals and leaders who want to accelerate their careers in a new customer-centric landscape.
Learn the skills and tactics you need to create a differentiated customer experience that results in customer loyalty and increased spend. This intensive, highly-interactive workshop brings both the “how-to” and the real world into the training room and emphasizes active skills training exercises and skills application.
The first 3 ½ days of this fully-immersive workshop are dedicated to sales skills and customer experience training. Attendees will learn in a classroom setting, with multiple group breakout sessions for behavior development and daily outbound phone call sessions for practical application.
Who Should Attend?
BDRs /Agents
Salespeople
BDC Managers
eCommerce Directors
Fixed Ops Managers
General Managers
General Sales Managers
Internet Sales Managers
Marketing Directors
Skills & Leadership Development
5 DAYS (MON - FRI)
Mid-level managers attending the 5-day program, return to their management role with new abilities to profit and prosper from becoming a better leader while maximizing business with customers across every lead channel. Managers learn skills that will help them better understand and communicate with their teams, conduct more effective performance evaluations, improve goals setting, team mentoring, and coaching skills.
Who Should Attend?
BDC Managers
eCommerce Directors
Fixed Ops Managers
General Managers
General Sales Managers
Internet Sales Managers
Marketing Directors
Testimonials
“I had been to many but never have attended something like Biz Dev Accelerator workshop. Not only was the group educated, but we role-played and then actually made live phone calls for a couple hours every day! By the end of the second day, I had already generated three car deals for the store! Best hands-on automotive training I’ve ever been to!”
- Michelle Paschall, Business Development Director, Sheehy Auto Group
“I wanted to let you know that last week’s training was a big hit! With Lawson’s experience in the industry and his perfected presentation skills, it could not have gone better. It built off of the success of the service side of the CCC, as well as the training received by our people in Huntersville."
~ DAN ROBERTSON, OPERATIONS MANAGER SMAIL AUTO GROUP
“It was great to attend your Boot Camp last week, I’ll freely admit that I’m one of those who enjoyed it. You and your staff did a great job of making the week move fast, keeping the information relevant and making the experience not only educational but entertaining as well.”
~ STEVE COAD, CUSTOMER RELATIONS MANAGER THOMPSON BUICK GMC CADILLAC
"All the Performance Coaches were very helpful with providing ideas on overcoming objections and stalls, and on customizing the script to make it work for You… In a learning environment, it is important to be prepared to make calls."
~ DOREEN FUNG, BDM OPEN ROAD AUTO GROUP
What You Will Leave With
Staff and leadership will leave this intensive practice workshop with the professional skills and teaching techniques proven to make an impact when implemented back at the dealership. To support the retainment, implementation and continuous improvement of the skills acquired, attendees will leave with the tools and resources below.
Communication Guide
80+ page guide including talk tracks and templates for omni-channel follow-up, campaign management, and objection handling tactics.
Customized Roadmaps
You will create your own blueprints addressing your biggest challenges to improving lead engagement and campaign generation.
Assessment Templates
Self-assessment and performance assessment templates to score email response and evaluate inbound call performance.
DISC Assessment
Your unique behavioral assessment to improve teamwork and understand how different communication styles compare to yours.
Customer Style Guide
Practice applying the matrix for customer types, how to listen for cues and signals, and the most impactful ways to respond.
Leadership Tools
Props & activities to use in your store at your next staff training meeting that reinforces the skills you have mastered.
Learn hands-on customer experience best practices and how to master modern retailing. Reach out to one of our Modern Retailing Experts to see how MasterClass can help your dealership team.