Welcome to the next level of dealership excellence! The heart of your business lies in customers engaging with you and choosing your dealership over all of the rest. That's why our Automotive Mystery Shopping program is designed to provide you with an objective, data-driven perspective of your customer's experience, so you can convert more leads and close more deals.
Understand your customer's journey like never before from their first online interaction, through every phone conversation, right up to their in-showroom experience.
Choose from tailored real-world scenarios that mimic a variety of customer interactions specific to your dealership, giving your a clear understanding of your team's lead handling performance.
Unlock Success: Optimize your sales process with Real-Time Customer Engagement Metrics. We'll help your identify trends, track progress, and benchmark against industry standards.
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How dealers use Engagement Intelligence
Improve Response Times and Call Connectivity
- Provide an omnichannel experience for customers by responding across all channels with relevant and contextual communication.
- Engage with 20% more customers by monitoring and mitigating how the dealers calls appear on customers’ phones, spam scores, and whether lines are text enabled.
360-Degree Customer Journey Analysis
- From the moment a lead is submitted online, be it an actual lead or a mystery shop lead, FastMSP tracks every touchpoint, capturing all follow-up interactions for 14 days or more. This comprehensive overview allows dealers to understand and improve the entire customer experience lifecycle.
- Online Experience: online shop assessments provide a 360-degree view of your customer's digital journey, helping you refine strategies to significantly increase lead conversion rates.
- Caller Experience: Inbound and outbound phone reviews offer a real-world evaluation of your dealership's call-handling skills, providing actionable insights that can lead to a 10% average lift in call connectivity and a 20% increase in lead conversion.
Skill and Process Development
- Results are sent directly to the lead handler with supporting resources and 2-minute training videos to develop your team automatically.
- Learn how to better leverage and improve utilization of your dealership’s digital platforms and tools. Conduct Internet Process Reviews and GAP analyses to optimize lead management processes.